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Multiple unit price promotions and their effects on quantity purchase intentions

Manning, Kenneth C.; Sprott, David E. - In: Journal of retailing 83 (2007) 4, pp. 411-421

Persistent link: https://www.econbiz.de/10003598470

Repetitive purchase behavior

Baumgartner, Hans - In: Quantitative marketing and marketing management : …, (pp. 269-286). 2012

Persistent link: https://www.econbiz.de/10009621761

A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research

DeSarbo, Wayne S. - 2016

The Segmentation-Targeting-Positioning (STP) process is the foundation of all marketing strategy. This chapter presents a new constrained clusterwise multidimensional unfolding procedure for performing STP that simultaneously identifies consumer segments, derives a joint space of brand...

Persistent link: https://www.econbiz.de/10012988993

Promoting data richness in consumer research : how to develop and evaluate articles with multiple data sources

Blanchard, Simon J.; Goldenberg, Jacob; Pauwels, Koen; … - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 359-372

Persistent link: https://www.econbiz.de/10013349073

A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research

DeSarbo, Wayne S.; Blanchard, Simon J.; Selin Atalay, A. - In: Review of Marketing Research, 5, (pp. 75-103). 2009

Persistent link: https://www.econbiz.de/10015381999

Die Kausalanalyse als Instrument der Marketingforschung : eine Bestandsaufnahme

Homburg, Christian - In: Journal of business economics : JBE 65 (1995) 10, pp. 1091-1108

Persistent link: https://www.econbiz.de/10001187177

Socially desirable response tendencies in survey research

Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214

Persistent link: https://www.econbiz.de/10003965457

The effect of familiarity with the response category labels on item response to likert scales

Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381

Persistent link: https://www.econbiz.de/10009786431

Misresponse to reversed and negated items in surveys : a review

Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747

Persistent link: https://www.econbiz.de/10009659272

Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"

Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566

Persistent link: https://www.econbiz.de/10009719236