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Salient knowledge that others are also evaluating reduces judgment extremity
Tsai, Claire I.; Zhao, Min; Soman, Dilip - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 366-387
Persistent link: https://www.econbiz.de/10012819761
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The fewer the better : number of goals and savings behavior
Soman, Dilip; Zhao, Min - In: Journal of marketing research : JMR 48 (2011) 6, pp. 944-957
Persistent link: https://www.econbiz.de/10010217418
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How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.; Soman, Dilip; Zauberman, Gal; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918