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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 467-479
Persistent link: https://www.econbiz.de/10009295481
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The evolution of sales forecasting management : a 20-year longitudinal study of forecasting practices
Byrne, Teresa M. McCarthy; Davis, Donna F.; Golicic, … - In: Journal of forecasting 25 (2006) 5, pp. 303-324
Persistent link: https://www.econbiz.de/10003364181
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Organizational factors in sales forecasting management
Davis, Donna F.; Mentzer, John T. - In: International journal of forecasting 23 (2007) 3, pp. 475-495
Persistent link: https://www.econbiz.de/10003568060
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Conducting a market opportunity analysis for air cargo operations
Golicic, Susan L.; McCarthy, Teresa M.; Mentzer, John T. - In: Transportation journal : a journal of the Association … 42 (2002) 3, pp. 5-15
Persistent link: https://www.econbiz.de/10001797710