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~subject:"Marktforschung"
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Marktforschung
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
12
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12
Theorie
12
Theory
12
USA
8
United States
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Kundenmanagement
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Personality psychology
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Automotive market
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Kfz-Markt
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Work behaviour
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Betrieblicher Konflikt
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Corporate Social Responsibility
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Corporate social responsibility
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Customer satisfaction
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Dienstleistung
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Führungsstil
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Leadership style
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Market research
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Marketingmanagement
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English
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Johnson, Michael D.
3
Fornell, Claes
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Herrmann, Andreas
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Nader, Georg
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 1-14)
.
1996
Persistent link: https://www.econbiz.de/10001293682
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2
Taking a customer orientation
Johnson, Michael D.
;
Herrmann, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
52
(
1998
)
3
,
pp. 131-143
Persistent link: https://www.econbiz.de/10001248771
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3
Expectations, perceived performance, and customer satisfaction for a complex service : the case of bank loans
Johnson, Michael D.
- In:
Journal of economic psychology : research in economic …
17
(
1996
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10001204998
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