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~subject:"Marktforschung"
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Marktforschung
Customer satisfaction
41
Innovation
39
Consumer behaviour
38
Beziehungsmarketing
37
Relationship marketing
37
Konsumentenverhalten
36
Dienstleistungssektor
31
Service industry
31
Kundenzufriedenheit
30
Dienstleistungsqualität
28
Service quality
28
Service innovation
27
Theorie
27
Theory
27
Dienstleistung
26
Services
26
Sweden
22
Dienstleistungsinnovation
21
Conjoint analysis
20
Conjoint-Analyse
20
Customer integration
20
Kundenintegration
19
Schweden
19
Quality management
17
Innovation management
16
Innovationsmanagement
16
Market research
16
Experiment
14
Qualitätsmanagement
13
Value creation
13
Betriebliche Wertschöpfung
12
Dienstleistungsmanagement
11
Service management
11
Bundling strategy
10
Customer experience
10
Customer service
10
Kundenservice
10
Leistungsbündel
10
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10
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English
16
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Gustafsson, Anders
15
Herrmann, Andreas
11
Huber, Frank
11
Witell, Lars
2
Elg, Mattias
1
Ghanbarpour, Tohid
1
Kabel, Daan
1
Kristensson, Per
1
Löfgren, Martin
1
Martin, Jason
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Conjoint measurement : methods and applications
3
AMS review : official publication of the Academy of Marketing Science
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Journal of service management
1
SpringerLink / Bücher
1
Total quality management & business excellence
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ECONIS (ZBW)
16
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1
Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars
;
Kristensson, Per
;
Gustafsson, Anders
; …
- In:
Journal of service management
22
(
2011
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
Saved in:
2
Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan
;
Martin, Jason
;
Elg, Mattias
;
Witell, Lars
- In:
Total quality management & business excellence
35
(
2024
)
11/12
,
pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
Saved in:
3
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
4
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
5
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
6
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
7
Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders
(
ed.
)
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001781069
Saved in:
8
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-46)
.
2001
Persistent link: https://www.econbiz.de/10001690251
Saved in:
9
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
Saved in:
10
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
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