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Marktforschung
Consumer behaviour
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B-to-B-Marketing
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Business-to-business marketing
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Decision
8
Entscheidung
8
Dienstleistungsqualität
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Service quality
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Emotion
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Consumer attitudes
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Kulturelle Identität
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Malaysia
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Marshall, Roger
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Sharma, Piyush
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Sivakumaran, Bharadhwaj
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Woodside, Arch G.
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Pattinson, Hugh M.
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Advances in Business Marketing and Purchasing
1
Advances in Business Marketing and Purchasing Ser
1
Field guide to case study research in business-to-business marketing and purchasing
1
Journal of business research : JBR
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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2
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Saved in:
3
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Woodside, Arch G.
-
2014
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts
Persistent link: https://www.econbiz.de/10012678378
Saved in:
4
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Woodside, Arch G.
(
ed.
);
Pattinson, Hugh M.
(
ed.
); …
- In:
Field guide to case study research in …
,
(pp. iii)
.
2014
Persistent link: https://www.econbiz.de/10015369204
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