Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Piyush Sharma; Bharadhwaj Sivakumaran; Roger Marshall
| Year of publication: |
2010
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|---|---|
| Authors: | Sharma, Piyush ; Sivakumaran, Bharadhwaj ; Marshall, Roger |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 5/6, p. 473-494
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Kognition | Cognition | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003995628