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Another discipline for the market economy : marketing as a performative knowledge and know-how for capitalism
Cochoy, Franck - In: The laws of the markets, (pp. 194-221). 1998
Persistent link: https://www.econbiz.de/10001302299
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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The sociology of market work
Cochoy, Franck; Dubuisson-Quellier, Sophie - In: Economic sociology : perspectives and conversations 15 (2013) 1, pp. 4-11
Persistent link: https://www.econbiz.de/10011593735