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Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
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Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P. - 1996
Persistent link: https://www.econbiz.de/10014385597
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Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.; Friend, Scott B. - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
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Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.; Weaver, S. Todd - In: Services marketing quarterly 31 (2010) 1, pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
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Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.; Bovell, Leah - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 357-373
Persistent link: https://www.econbiz.de/10010237649