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Marktsegmentierung
Social marketing
53
Social Marketing
42
Consumer behaviour
28
Konsumentenverhalten
26
Market segmentation
16
Poland
12
Alcohol consumption
11
Alkoholkonsum
10
Gesundheitsvorsorge
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Preventive care
10
Australia
9
Australien
9
Marketing
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Students
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8
Lieferantenmanagement
8
Supplier relationship management
8
Alcohol
7
Behaviour
7
Behaviour change
7
Beziehungsmarketing
7
Co-design
7
Corporate social responsibility
7
Polen
7
Relationship marketing
7
Sport
7
Sports
7
social marketing
7
B-to-B-Marketing
6
Business-to-business marketing
6
Corporate Social Responsibility
6
Customer integration
6
Eating habit
6
Ernährungsverhalten
6
Innovation
6
Kundenintegration
6
Physical activity
6
Stakeholder
6
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6
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Collection of articles of several authors
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14
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Rundle-Thiele, Sharyn
14
Kubacki, Krzysztof
7
Dietrich, Timo
5
Tkaczynski, Aaron
3
Crespo Casado, Francisco
2
Ibrahim, Ali
2
Knox, Kathy
2
Parkinson, Joy
2
Almestarihi, Rʹad
1
Apostol, Sergio Antonio G.
1
Beaumont, Narelle
1
Carins, Julia
1
Fujihira, Haruka
1
Kitunen, Anna
1
Paladino, Angela
1
Pang, Bo
1
Ronto, Rimante
1
Schuster, Lisa
1
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Segmentation in social marketing : process, methods and application
3
Journal of strategic marketing
2
Young consumers : insight and ideas for responsible marketers
2
Business horizons
1
Journal of social marketing : JSOCM
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
SpringerLink / Bücher
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ECONIS (ZBW)
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Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
2
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn
;
Paladino, Angela
;
Apostol, …
- In:
Business horizons
51
(
2008
)
3
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
Saved in:
3
Segmentation in social marketing : process, methods and application
Dietrich, Timo
(
ed.
);
Rundle-Thiele, Sharyn
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521717
Saved in:
4
Breaking it down : unpacking children's lunchboxes
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 438-453
Persistent link: https://www.econbiz.de/10011522154
Saved in:
5
Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Tkaczynski, Aaron
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
Saved in:
6
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
Saved in:
7
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
8
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
9
Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
10
Why we need segmentation when designing social marketing programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
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