Narrow search
Showing 1 - 4 of 4
Cover Image
Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of business case studies 6 (2010) 7, pp. 55-66
Persistent link: https://www.econbiz.de/10008839873
Cover Image
Internet and user-generated content versus high street travel agencies : a latent gold segmentation in the context of Italy
Del Chiappa, Giacomo; Alarcón-Del-Amo, María-Del-Carmen; … - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 197-217
Persistent link: https://www.econbiz.de/10011453988
Cover Image
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Cover Image
Is tourist accommodation homogeneous? : an analysis of the adults-only category through a three-step approach
Mellinas, Juan Pedro; Bulchand-Gidumal, Jacques; … - 2024
Persistent link: https://www.econbiz.de/10015077395