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Marktsegmentierung
Slovakia
8
Slowakei
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Brand management
3
Green marketing
3
Markenführung
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Markenimage
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Marketing
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Sustainability
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Theorie
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Theory
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financial performance
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indebtedness
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Öko-Marketing
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Bibliometrics
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Bibliometrie
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Brand
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Capital structure
2
Debt financing
2
Firm performance
2
Fremdkapital
2
Higher education institution
2
Hochschule
2
Kapitalstruktur
2
LWMS
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Markenartikel
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Market segmentation
2
Marketing management
2
Marketingmanagement
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
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Slovak Republic
2
Social Web
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Social web
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Sustainable development
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Unternehmenserfolg
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English
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Gajanova, Lubica
2
Nadanyiova, Margareta
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Moravčíková, Dominika
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Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Scientific Annals of Economics and Business
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ECONIS (ZBW)
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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
2
Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Gajanova, Lubica
;
Nadanyiova, Margareta
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 123-146)
.
2020
Persistent link: https://www.econbiz.de/10012250616
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