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Marktsegmentierung
Consumer behaviour
23
Konsumentenverhalten
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Social Web
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Theorie
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Theory
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Film industry
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Filmwirtschaft
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Online-Handel
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Virales Marketing
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Markenführung
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Cultural identity
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Market segmentation
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Online product reviews
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Beziehungsmarketing
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Brand image
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Competitive advantage
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Einzelhandel
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Estimation
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Film
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Kultur
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Kultursektor
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Moon, Sangkil
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Jalali, Nima
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Bayus, Barry L.
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Erevelles, Sunil
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Kim, Junhee
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Yi, Youjae
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European journal of marketing : EJM
1
Journal of marketing analytics : JMA
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
2
Segmentation of both reviewers and businesses on social media
Moon, Sangkil
;
Jalali, Nima
;
Erevelles, Sunil
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
Saved in:
3
Profiling diverse reviewer segments using online reviews of service industries
Jalali, Nima
;
Moon, Sangkil
;
Kim, Moon-Yong
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 130-148
Persistent link: https://www.econbiz.de/10014326743
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