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~subject:"Maximizing mindset theory"
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Maximizing mindset theory
Consumer behaviour
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Hsieh, Jung-Kuei
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Kumar, Sushant
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Ko, Ning-Yu
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Asia Pacific journal of marketing and logistics
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Revisiting the impact of consumers' need for touch on webrooming intention : the perspective of maximizing mindset theory
Hsieh, Jung-Kuei
;
Kumar, Sushant
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 688-708
Persistent link: https://www.econbiz.de/10015062845
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2
Re-examining the showrooming phenomenon : the moderating role of consumers' maximizing tendency
Hsieh, Jung-Kuei
;
Kumar, Sushant
;
Ko, Ning-Yu
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 334-355
Persistent link: https://www.econbiz.de/10014486745
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