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Journal of transnational management : the official journal of the International Management Development Association
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Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
- In:
Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
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Measuring consumer ethnocentrism in a developing context : an assessment of the reliability, validity and dimensionality of the CETSCALE
Pentz, Chris
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
Journal of transnational management : the official …
18
(
2013
)
3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10010199985
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3
Studies on customer-based corporate reputation scales : some application guidelines for emerging marktes
Terblanche, Nic S.
- In:
Journal of transnational management : the official …
20
(
2015
)
4
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011436903
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