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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
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Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
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The fallacy of formative measurement
Edwards, Jeffrey R. - In: Organizational research methods : ORM 14 (2011) 2, pp. 370-388
Persistent link: https://www.econbiz.de/10008991475
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Response invalidity in empirical research : causes, detection, and remedies
Edwards, Jeffrey R. - In: Journal of operations management 65 (2019) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10012041238