If organizations cannot appraise their performance, they cannot manage their businesses. The traditional approach to organizational performance has been to consider profitability, which is normally regarded as return on investment. However, the study has provided a thorough view of...

Purpose - This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e-commerce), understanding consumer perceptions and attitudes is...