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Geschäftsmodellinnovationen in der deutschen Medienwirtschaft : Zwischenbericht
Lehmann, Christian; Kunz, Reinhard E.; Mütterlein, Joschka - 2015
Persistent link: https://www.econbiz.de/10010502841
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Wertschöpfung in vernetzten Medienunternehmen : praxisrelevante Phänomene und strategische Implikationen für Geschäftsmodelle der neuen Medien
Werning, Stefan; Kunz, Reinhard - In: Wertschöpfung durch Medien im Wandel, (pp. 67-84). 2012
Persistent link: https://www.econbiz.de/10014567839
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The dark side of the media agency industry : value destruction and co-destruction in a B2B context
Herfort, Melanie; Kunz, Reinhard E.; Düren, Petra - In: Journal of media business studies 20 (2023) 2, pp. 182-203
Persistent link: https://www.econbiz.de/10014235004
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Innovate alone or with others? : influence of entrepreneurial orientation and alliance orientation on media business innovation
Mütterlein, Joschka; Kunz, Reinhard E. - In: Journal of media business studies 14 (2017) 3, pp. 173-187
Persistent link: https://www.econbiz.de/10011887995
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Structuring objectives of media companies : a case study based on value-focused thinking and the balanced scorecard
Kunz, Reinhard E.; Siebert, Johannes; Mütterlein, Joschka - In: Journal of media business studies 13 (2016) 3/4, pp. 257-275
Persistent link: https://www.econbiz.de/10011684619
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Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka; Kunz, Reinhard E.; Baier, Daniel - In: Technological forecasting & social change : an … 145 (2019), pp. 113-124
Persistent link: https://www.econbiz.de/10012134286