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Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10011291352

Schreyer, Dominik; Schmidt, Sascha Leonard; Torgler, Benno - In: Journal of sports economics 19 (2018) 5, pp. 625-644

Persistent link: https://www.econbiz.de/10011880047

Gunina, Daria; Novák, Michal; Kincl, Tomáš; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 26 (2018) 2, pp. 41-55

Persistent link: https://www.econbiz.de/10011918625

Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29

Persistent link: https://www.econbiz.de/10010395707

Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276

Persistent link: https://www.econbiz.de/10010187603

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912

Persistent link: https://www.econbiz.de/10010231828

Jain, Rashmi - In: International journal of Indian culture and business … 24 (2021) 4, pp. 465-480

Persistent link: https://www.econbiz.de/10012799073

Nair, Tara S. - 2016

Persistent link: https://www.econbiz.de/10012505292

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

Persistent link: https://www.econbiz.de/10010489705

Centre National de la Cinématographie - Paris : La Documentation Française - Ed. [1.]1992(1993) - 4.1995(1997); 1998(1999) - 2001; …

Persistent link: https://www.econbiz.de/10000536984