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The rise and fall of communication empires

Picard, Robert G. - In: The journal of media economics 9 (1996) 4, pp. 23-40

Persistent link: https://www.econbiz.de/10001212290

The economics and financing of media companies

Picard, Robert G. - 2002 - 1. ed.

Persistent link: https://www.econbiz.de/10001660525

Digital media and the roots of marketing strategy

Picard, Robert G. - In: Policy and marketing strategies for digital media, (pp. 195-201). 2014

Persistent link: https://www.econbiz.de/10010367982

Impediments to a global information society

Picard, Robert G. - In: The media industries and their markets : quantitative …, (pp. 14-25). 2010

Persistent link: https://www.econbiz.de/10008772867

Comparative aspects of media economics and its development in Europe and in the U.S.A.

Picard, Robert G. - In: Media economics in Europe, (pp. 15-23). 2006

Persistent link: https://www.econbiz.de/10003379438

Media economics and management in Europe : theoretical trends and limitations

Picard, Robert G. - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 4 (2007), pp. 94-96

Persistent link: https://www.econbiz.de/10003488520

Economics of print media

Picard, Robert G. - In: Handbook on the economics of the media, (pp. 151-164). 2015

Persistent link: https://www.econbiz.de/10011339819

Market structure and innovation policies in the United Kingdom

Picard, Robert G. - In: Innovation policies in the European news media industry …, (pp. 219-226). 2017

Persistent link: https://www.econbiz.de/10011629938

The economics and financing of media companies

Picard, Robert G. - 2011 - 2nd ed

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them....

Persistent link: https://www.econbiz.de/10012675270

Media economics : concepts and issues

Picard, Robert G. - 1989 - 1. print.

Persistent link: https://www.econbiz.de/10013478905