Purpose – The purpose of this paper is to advance the argument for the transformative potential of e‐mentoring support to women entrepreneurs, presenting an e‐mentoring intervention to rural women entrepreneurs in Greece. Design/methodology/approach – A six stage e‐mentoring process is...

Purpose – The present paper aims at discussing the transformative potential of an e‐mentoring support with regard to mentors' and mentees' learning and behavioral aspects, through an empirical study based on rural women entrepreneurs in Greece. Design/methodology/approach – Mentors' and...