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Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
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Asking good survey questions
Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 551-574
Persistent link: https://www.econbiz.de/10009791055
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Response style contamination of student evaluation data
Dolnicar, Sara; Grün, Bettina - In: Journal of marketing education : JME 31 (2009) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003869939
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Does cultural background affect volunteering behavior?
Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 21 (2009) 2, pp. 225-247
Persistent link: https://www.econbiz.de/10003856823
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Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara; Grün, Bettina - In: Australasian marketing journal 17 (2009) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
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Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie; Dolnicar, Sara - In: Australasian marketing journal 17 (2009) 4, pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
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Marketing in non-profit organizations : an international perspective
Dolnicar, Sara; Lazarevski, Katie - In: International marketing review 26 (2009) 3, pp. 275-291
Persistent link: https://www.econbiz.de/10009522604
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Self-congruity and volunteering : a multi-organisation comparison
Randle, Melanie; Dolnicar, Sara - In: European journal of marketing : EJM 45 (2011) 5, pp. 739-758
Persistent link: https://www.econbiz.de/10009231881
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Validly measuring destination image in survey studies
Dolnicar, Sara; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10009749895
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"Pick aby" measures contaminate brand image studies
Dolnicar, Sara; Rossiter, John R.; Grün, Bettina - In: International journal of market research : JMRS ; the … 54 (2012) 6, pp. 821-834
Persistent link: https://www.econbiz.de/10009688235