Narrow search
Showing 1 - 10 of 17
Cover Image
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels; DeSchriver, Timothy D.; McEvoy, Chad D.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Cover Image
Financial valuation of luxury brands
García, María Ruiz - In: New luxury management : creating and managing …, (pp. 85-102). 2017
Persistent link: https://www.econbiz.de/10011609197
Cover Image
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Cover Image
Consumer based brand equity
Baalbaki, Sally; Guzman, Francisco - In: The Routledge companion to contemporary brand management, (pp. 32-47). 2016
Persistent link: https://www.econbiz.de/10011515341
Cover Image
Measuring brand association strength : a consumer based brand equity approach
French, Alan; Smith, Gareth - In: European journal of marketing : EJM 47 (2013) 8, pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
Cover Image
Using financial analysis to assess brand equity
Isberg, Steven C.; Pitta, Dennis - In: The journal of product & brand management 22 (2013) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
Cover Image
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.; Dimofte, Claudiu V.; Mazvancheryl, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Cover Image
Brand equity, earnings management, and financial reporting irregularities
Ismail, Ghada M.; Huseynov, Fariz; Jain, Pankaj K.; … - In: The review of corporate finance studies : RCFS 10 (2021) 2, pp. 402-435
Persistent link: https://www.econbiz.de/10012546234
Cover Image
Color design and purchase price : how vehicle colors affect what consumers pay to new and used cars
Powers, Keiko I. - In: The psychology of design : creating consumer appeal ; …, (pp. 75-90). 2016
Persistent link: https://www.econbiz.de/10011593190
Cover Image
Markencontrolling : Markenerfolg messbar machen
Kilian, Karsten; Müller, Michael - In: Marken- und Kommunikationscontrolling, (pp. 9-28). 2016
Persistent link: https://www.econbiz.de/10011572091