Narrow search
Showing 1 - 10 of 11
Cover Image
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Cover Image
Asking good survey questions
Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 551-574
Persistent link: https://www.econbiz.de/10009791055
Cover Image
Response style contamination of student evaluation data
Dolnicar, Sara; Grün, Bettina - In: Journal of marketing education : JME 31 (2009) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003869939
Cover Image
Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara; Grün, Bettina - In: Australasian marketing journal 17 (2009) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
Cover Image
Harvesting the "business test trip" : converting business travelers to holidaymakers
Kerr, Greg; Cliff, Katie; Dolnicar, Sara - In: Journal of travel and tourism marketing 29 (2012) 5/6, pp. 405-415
Persistent link: https://www.econbiz.de/10009626895
Cover Image
Key drivers of airline loyalty
Dolnicar, Sara; Grabler, Klaus; Grün, Bettina; Kulnig, Anna - In: Tourism management : research, policies, practice 32 (2011) 5, pp. 1020-1026
Persistent link: https://www.econbiz.de/10009161079
Cover Image
Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
Cover Image
Personality and motivation matter in touring holidays : a preliminary investigation into heterogeneity among touring travelers
Gountas, John; Dolnicar, Sara; Gountas, Sandra - In: Tourism analysis : an interdisciplinary tourism & … 16 (2011) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10009388291
Cover Image
Validly measuring destination image in survey studies
Dolnicar, Sara; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10009749895
Cover Image
"Pick aby" measures contaminate brand image studies
Dolnicar, Sara; Rossiter, John R.; Grün, Bettina - In: International journal of market research : JMRS ; the … 54 (2012) 6, pp. 821-834
Persistent link: https://www.econbiz.de/10009688235