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Messung
Consumer behaviour
113
Konsumentenverhalten
112
Emotion
34
Theorie
26
Theory
26
Customer satisfaction
23
Kundenzufriedenheit
22
Beziehungsmarketing
17
Dienstleistungsqualität
17
Relationship marketing
17
Salespeople
17
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17
Verkaufspersonal
17
Personality psychology
15
Persönlichkeitspsychologie
15
Brand management
14
Markenführung
14
Marketing
14
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13
Cognition
13
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13
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10
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10
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10
Marketingtheorie
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Arbeitszufriedenheit
9
Job satisfaction
9
Marketingmanagement
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Organizational behaviour
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English
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Bagozzi, Richard P.
7
Park, Sang-June
4
Yi, Youjae
4
Grappi, Silvia
2
Lee, Yeong-Ran
2
Romani, Simona
2
Ahuvia, Aaron
1
Algesheimer, René
1
Batra, Rajeev
1
Caza, Arran
1
Caza, Brianna
1
Cuomo, Maria T.
1
Dennis, Charles
1
Dholakia, Utpal M.
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Foroudi, Pantea
1
Jannelli, Roberto
1
Levy, Lester
1
Marvi, Reza
1
Rossiter, John R.
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Woolley, Lydia
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Total quality management & business excellence
3
Asia-Pacific journal of business administration
1
British journal of management
1
Journal of world business : JWB
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
11
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1
Measurement and meaning in information systems and organizational research : methodological and philosophical foundations
Bagozzi, Richard P.
- In:
Management information systems : mis quarterly
35
(
2011
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10009127803
Saved in:
2
Psychological capital and authentic leadership : measurement, gender, and cultural extension
Caza, Arran
;
Bagozzi, Richard P.
;
Woolley, Lydia
;
Levy, …
- In:
Asia-Pacific journal of business administration
2
(
2010
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10003980843
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
5
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
6
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
7
Measuring service quality based on consumers' evaluation of services in competitive markets
Park, Sang-June
;
Yi, Youjae
- In:
Total quality management & business excellence
35
(
2024
)
15/16
,
pp. 1900-1913
Persistent link: https://www.econbiz.de/10015178460
Saved in:
8
A composite measure of performance-expectation and performance-only measures
Park, Sang-June
;
Yi, Youjae
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 936-947
Persistent link: https://www.econbiz.de/10011847999
Saved in:
9
The linkages between alternative models measuring service quality
Park, Sang-June
;
Yi, Youjae
;
Lee, Yeong-Ran
- In:
Total quality management & business excellence
33
(
2022
)
11
,
pp. 1264-1294
Persistent link: https://www.econbiz.de/10013352668
Saved in:
10
Multiplicative versus additive models in measuring service quality
Park, Sang-June
;
Yi, Youjae
;
Lee, Yeong-Ran
- In:
Total quality management & business excellence
34
(
2023
)
15/16
,
pp. 2105-2123
Persistent link: https://www.econbiz.de/10014443893
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