Correspondence analysis is introduced in the brand association literature as an alternative tool to measure dominance, for the particular case of free choice data. The method is also used to analyse differences, or asymmetries, between brand-attribute associations where attributes are associated...

In this paper we show how to apply Bayesian methods to noisy ratio scale distances for both the classical similarities problem as well as the unfolding problem. Bayesian methods produce essentially the same point estimates as the classical methods but are superior in that they provide more...

The goal of this research is to propose a procedure of innovativeness measurement, taking Summary Innovation Index methodology as a starting point. In contemporary world, innovative activity is perceived as a source of competitiveness and economic growth. New products, utility models, trademarks...

This paper establishes a general framework for metric scaling of any distance measure between individuals based on a rectangular individuals-by-variables data matrix. The method allows visualization of both individuals and variables as well as preserving all the good properties of principal axis...