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Measuring consumer devotion : antecedents and consequences of passionate consumer behavior

Ortiz, Mandy H.; Reynolds, Kristy E.; Franke, George R. - In: Journal of marketing theory and practice 21 (2013) 1, pp. 7-30

Persistent link: https://www.econbiz.de/10009729478

A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

Rossiter, John R. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 905-916

Persistent link: https://www.econbiz.de/10009579948

The measurement of emotions elicited within festival contexts : a psychometric test of a festival consumption emotions (FCE) scale

Lee, Jenny; Kyle, Gerard T. - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 6, pp. 635-649

Persistent link: https://www.econbiz.de/10010246972

Using qualitative research for establishing content validity of e-lifestyle and website quality constructs

Pandey, Shweta; Chawla, Deepak - In: Qualitative market research : an international journal 19 (2016) 3, pp. 339-356

Persistent link: https://www.econbiz.de/10011598510

Constructs and indicators : an ontological analysis

Weber, Ron - In: MIS quarterly 45 (2021) 4, pp. 1644-1678

Persistent link: https://www.econbiz.de/10012814918

Measurement of intrapreneurial behavior in Mexican trade sector companies

Ramos López, Leonardo; Borboa Álvarez, Edith Patricia; … - In: Journal of business 13 (2021) 2, pp. 2-18

Persistent link: https://www.econbiz.de/10013170053

A typology of validity : content, face, convergent, discriminant, nomological and predictive validity

Lim, Weng Marc - In: Journal of Trade Science 12 (2024) 3, pp. 155-179

convergent validity and discriminant validity come into play during the evaluation of the measurement model post-data collection … evaluation of the measurement model. Additionally, content, face, convergent and discriminant validity contribute to construct …

Persistent link: https://www.econbiz.de/10015077416

Adaptation and validation of the Polish version of the team boosting behaviors scale

Haffer, Joanna - In: Central European Management Journal 32 (2024) 3, pp. 392-407

Purpose The article aims to present the results of adapting the team boosting behaviors (TBB) scale to Polish cultural conditions and validating it. Design/methodology/approach The research methodology consisted of three steps. In the first step, I translated the TBB scale into Polish using a...

Persistent link: https://www.econbiz.de/10015077464

Masstige marketing : a scale development and validity study

Ishaq, Muhammad Ishtiaq; Raza, Ali; Bartikowski, Boris; … - In: Journal of business research : JBR 166 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014368192

Customer engagement with tourism brands : scale development and validation

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329

Persistent link: https://www.econbiz.de/10010398802