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A review of recent approaches for capturing heterogeneity in partial least squares path modelling
Sarstedt, Marko - In: Journal of modelling in management 3 (2008) 2, pp. 140-161
Persistent link: https://www.econbiz.de/10003760654
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The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
Hair, Joseph F.; Sharma, Pratyush Nidhi; Sarstedt, Marko; … - In: European journal of marketing 58 (2024) 13, pp. 30-55
Persistent link: https://www.econbiz.de/10015198449
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A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 115-135
Persistent link: https://www.econbiz.de/10015176677
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Measurement and research methods in international marketing
Sarstedt, Marko (ed.) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009356288
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Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Measurement and research methods in international marketing, (pp. 169-194). 2011
Persistent link: https://www.econbiz.de/10009377912
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Measuring reputation in global markets : a comparison of reputation measures' convergent and criterion validities
Sarstedt, Marko; Wilczynski, Petra; Melewar, T. C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339
Persistent link: https://www.econbiz.de/10009771792
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Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
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In pursuit of understanding what drives fan satisfaction
Sarstedt, Marko; Ringle, Christian M.; Raithel, Sascha; … - 2012
Persistent link: https://www.econbiz.de/10009732537
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More for less? : a comparison of single-item and multi-item measures
Sarstedt, Marko; Wilczynski, Petra - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 211-227
Persistent link: https://www.econbiz.de/10003821634
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Analyse der Fanzufriedenheit im Profifußball : Entwicklung und Validierung eines Messinstruments
Sarstedt, Marko; Schwaiger, Manfred; Schwarzer, Philipp - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 7, pp. 334-339
Persistent link: https://www.econbiz.de/10003861297