Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences

"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. New Business Frontiers in the Metaverse aims to demystify the metaverses complexities. Moving beyond speculative buzz, it unfolds as a dynamic exploration of the relationship between...