This paper investigates the possibility of segmentation by benefits of the tourism market, using cluster analysis, and defines a profile for each of the seven clusters that were found. Especial attention is given to tourists attracted to ecotourism activities. The ecotourists identified are...

Purpose – The purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Based on the findings, it aims to provide implications for marketers and policy making....

Purpose – The purpose of this paper is to provide a framework on the experience of cross‐border shopping. This experience is constructed on narratives, rituals, and intergenerational transfers that move beyond the simple description of experienced events to provide explanatory frameworks of...