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Understanding technolgoy adoption processes of Low-Income Consumers

Castaño, Raquel; Lozano, Gerardo; Martinez, Raúl; … - In: International journal of business competition and … 2 (2012) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10009427478

Segmentation of the Mexican Tourism Market and the Ecotourist Profile

Carbajal, Melly; Lozano, Gerardo - 2001

This paper investigates the possibility of segmentation by benefits of the tourism market, using cluster analysis, and defines a profile for each of the seven clusters that were found. Especial attention is given to tourists attracted to ecotourism activities. The ecotourists identified are...

Persistent link: https://www.econbiz.de/10014035194

Understanding the passion of soccer for Mexican consumers

Castaño, Raquel; Núñez, Sandra; Sánchez, Marijose - In: International journal of leisure and tourism marketing … 1 (2009/10) 4, pp. 344-357

Persistent link: https://www.econbiz.de/10003970562

Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty

Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481

Persistent link: https://www.econbiz.de/10009681501

Consumer behaviour and coping strategies in an economic crisis : evidence from Mexico

Castaño, Raquel; Parra, Isabella A.; Zavala, Alba María - In: International journal of business competition and … 1 (2011) 4, pp. 332-345

Persistent link: https://www.econbiz.de/10009160976

Wine consumption in new and expert consumers : the case of Mexico

Castaño, Raquel; Martinez, Josefina; Morales, Ricardo - In: International journal of leisure and tourism marketing … 4 (2014/15) 1, pp. 50-62

Persistent link: https://www.econbiz.de/10010498878

Cross-border shopping: family narratives

Castaño, Raquel; Perez, María Eugenia; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 1, pp. 45-57

Persistent link: https://www.econbiz.de/10003940033

Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy

González, Eva M.; Felix, Reto; Carrete, Lorena; … - In: Journal of marketing theory and practice 23 (2015) 3, pp. 287-302

Persistent link: https://www.econbiz.de/10011312660

Building brands in emerging economies : a consumer-oriented approach

Nunez, Sandra; Castaño, Raquel - In: Business analytics and cyber security management in …, (pp. 183-194). 2017

Persistent link: https://www.econbiz.de/10011586342