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~subject:"Mexiko"
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Mexiko
Consumer behaviour
36
Konsumentenverhalten
33
Strategic management
14
Strategisches Management
14
Beziehungsmarketing
10
Mexico
10
Relationship marketing
10
Cross-cultural management
9
Cultural identity
9
Interkulturelles Management
9
Kulturelle Identität
9
Marketing management
8
Marketingmanagement
8
Brand
7
Brand image
7
Dienstleistungsmarketing
7
Markenartikel
7
Markenimage
7
Services marketing
7
Strategic alliance
7
Strategische Allianz
7
Bibliometrics
6
Bibliometrie
6
Environmental consciousness
6
Firm performance
6
Perception
6
Umweltbewusstsein
6
Unternehmenserfolg
6
Wahrnehmung
6
Welt
6
World
6
Business ethics
5
Comparison
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Cross-cultural competence
5
Culture
5
Customer satisfaction
5
Dienstleistungsqualität
5
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Article
7
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7
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English
7
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Felix, Reto
6
Castaño, Raquel
2
Centeno, Edgar
2
Ahmed, Zafar U.
1
Braunsberger, Karin
1
Carete, Lorena
1
Carrete, Lorena
1
Darder, Fidel León
1
Egri, Carolyn P.
1
Furrer, Olivier
1
Garza Carranza, María Teresa de la
1
Garza, Martha R.
1
González, Eva
1
González, Eva M.
1
Hinck, Wolfgang
1
Li, Yongjuan
1
Naoumova, Irina
1
Ralston, David A.
1
Treviño, Len J.
1
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International marketing review
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of transnational management : the official journal of the International Management Development Association
1
Management international review : MIR ; journal of international business
1
Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
7
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1
Market orientation plus : antecedents and consequences of market orientation and corporate social responsibility in Mexico
Felix, Reto
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 172-186
Persistent link: https://www.econbiz.de/10011433866
Saved in:
2
Gender issues in consumer materialism : the case of Mexico
Felix, Reto
;
Ahmed, Zafar U.
;
Hinck, Wolfgang
- In:
Journal of transnational management : the official …
18
(
2013
)
2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
Saved in:
3
Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena
;
Castaño, Raquel
;
Felix, Reto
;
Centeno, …
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
Saved in:
4
Rethinking worldly possessions : the relationship between materialism and body appearance for female consumers in an emerging economy
Felix, Reto
;
Garza, Martha R.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009691198
Saved in:
5
I believe therefore I care : the relationship between religiosity, environmental attitudes, and green product purchase in Mexico
Felix, Reto
;
Braunsberger, Karin
- In:
International marketing review
33
(
2016
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10011540314
Saved in:
6
Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy
González, Eva M.
;
Felix, Reto
;
Carrete, Lorena
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011312660
Saved in:
7
A cross-cultural examination of person-organization fit : is P-O fit congruent with or contingent on societal values?
Treviño, Len J.
;
Egri, Carolyn P.
;
Ralston, David A.
; …
- In:
Management international review : MIR ; journal of …
60
(
2020
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012229389
Saved in:
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