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The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty : a comparison of generational cohorts
Vayghan, Saeed; Baloglu, Dennis; Baloglu, Seyhmus - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1990-2011
Persistent link: https://www.econbiz.de/10014445538
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Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.; Bowen, John T.; Baloglu, Seyhmus - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Cover Image
The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty: a comparison of generational cohorts
Vayghan, Saeed; Baloglu, Dennis; Baloglu, Seyhmus - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 1990-2011
Purpose The primary purpose of this study was to examine the underlying consumer values that drive hotel booking mobile app users to engage more with the app and use the app continuously for hotel booking purposes. Design/methodology/approach By conducting confirmatory factor analysis (CFA) and...
Persistent link: https://www.econbiz.de/10014873785