A study involving a Global 500 company finds that frontline employees' perceptions of corporate social responsibility (CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by activating social identification processes. Employees identify...

There is a great deal of academic research that shows employees identified with their organization display behavior in favor of the organization. The subject of this research is based on the assumption that employees identified with the organization they work for will have more green...