Avenues for the delivery of loyalty programs have rapidly shifted from plastic card schemes to mobile-app-based initiatives; yet, our understanding of the economic value presented by the latter (i.e., loyalty apps) has not kept pace with this development. We examine the effects of loyalty app...

Despite the increasing significance of mobile-commerce (m-commerce) channels, relatively little empirical research has been conducted to examine what factors drive e-market users' mobile channel adoption and how e-market users' purchase behaviors and expenditure change after the adoption. Using...