Similar Search Results

Luo, Xueming; Andrews, Michelle; Fang, Zheng; Phang, … - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1738-1756

Persistent link: https://www.econbiz.de/10010399497

Mobile discounts : a matter of distance and time

Fang, Zheng; Luo, Xueming; Andrews, Michelle; Phang, … - In: Harvard business review : HBR 92 (2014) 5, pp. 30

Persistent link: https://www.econbiz.de/10010347304

Geo-conquesting : competitive locational targeting of mobile promotions

Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735

Persistent link: https://www.econbiz.de/10011349855

Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

Persistent link: https://www.econbiz.de/10011372835

How effective is location-targeted mobile advertising?

Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15

Persistent link: https://www.econbiz.de/10011339169

Mobile ad effectiveness : hyper-contextual targeting with crowdedness

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science 35 (2016) 2, pp. 218-233

Persistent link: https://www.econbiz.de/10011459503

Competitive price targeting with smartphone coupons

Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science 36 (2017) 6, pp. 944-975

Persistent link: https://www.econbiz.de/10011791432

Mobile time-based targeting : matching product-value appeal to time of day

Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545

Persistent link: https://www.econbiz.de/10012198595

Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets

Fang, Zheng; Luo, Xueming; Jiang, Minghua - In: Journal of service research : JSR 16 (2013) 3, pp. 341-355

Persistent link: https://www.econbiz.de/10009782132

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction : Evidence from Chinese Mobile Phone Markets

Fang, Zheng; Luo, Xueming; Jiang, Minghua - 2014

This study examines two issues which have challenged prior experimental or survey research: (1) whether the time-varying effects of service recovery on customer satisfaction may follow a long decay or short decay and (2) why and what service recovery efforts have a higher and quicker buildup,...

Persistent link: https://www.econbiz.de/10014039121