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Mobile communications
Consumer behaviour
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Kim, Juran
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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2
Motivators for the intention to use mobile TV : a comparison of South Korean males and females
Choi, Yung Kyun
;
Kim, Juran
;
McMillan, Sally J.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10003819160
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3
Technology driven experiences from mobile direct to virtual reality
Kim, Juran
;
Kang, Seungmook
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 96-102
Persistent link: https://www.econbiz.de/10011879724
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