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Product quality vs service quality in the mobile industry : is there a dominant driver of customer intention to switch providers?
Peng, Xianghui; Scott, Rebecca; Prybutok, Victor; … - In: Operations management research : OMR ; advancing … 7 (2014) 3/4, pp. 63-76
Persistent link: https://www.econbiz.de/10010439715
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Effects of human agent service quality in an instant messaging decision support system on the customer's trust building
Han, Bo; Prybutok, Victor R. - In: International journal of services and standards 8 (2012) 1, pp. 74-91
Persistent link: https://www.econbiz.de/10009618024
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The intention of continued web-enabled phone service usage : a quality perspective
Boakye, Kwabena G.; Prybutok, Victor R.; Ryan, Sherry D. - In: Operations management research : OMR ; advancing … 5 (2012) 1/2, pp. 14-24
Persistent link: https://www.econbiz.de/10009571285
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Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path
Hajian, Ava; Sadeghi, Russell; Prybutok, Victor R.; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015097558
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How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava; Prybutok, Victor R.; Chang, Hsia-Ching - In: Journal of marketing communications 29 (2023) 5, pp. 510-532
Persistent link: https://www.econbiz.de/10014321989