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Technology driven experiences from mobile direct to virtual reality
Kim, Juran; Kang, Seungmook; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 96-102
Persistent link: https://www.econbiz.de/10011879724
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The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Bae, Sung Hun; Bae, Joonheui; Jo, Seonggeun - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 756-772
Persistent link: https://www.econbiz.de/10014486777
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran; Lee, Ki Hoon; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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Motivators for the intention to use mobile TV : a comparison of South Korean males and females
Choi, Yung Kyun; Kim, Juran; McMillan, Sally J. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 147-167
Persistent link: https://www.econbiz.de/10003819160