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~subject:"Mobile communications"
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Mobile communications
Consumer behaviour
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Mobilkommunikation
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China
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Customer equity drivers
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Zhang, Sha
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Bijmolt, Tammo H. A.
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Haan, Evert de
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?
Liu, Wei
;
Zhang, Sha
;
Bijmolt, Tammo H. A.
;
Haan, Evert de
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 422-438
Persistent link: https://www.econbiz.de/10015065343
Saved in:
2
The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de
;
Zhang, Sha
- In:
Journal of business research : JBR
110
(
2020
),
pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
Saved in:
3
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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