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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91

Persistent link: https://www.econbiz.de/10009793057

Customization in luxury brands: can valentino get personal?

Moreau, C. Page; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing research 57 (2020) 5, pp. 937-947

Persistent link: https://www.econbiz.de/10012271990

Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion

Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; … - In: Aestetics and style in strategy, (pp. 171-197). 2021

Persistent link: https://www.econbiz.de/10012427891

Changing Style in Style-changing Industries: The Role of Critics as Gatekeepers in High-end Fashion

Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; … - In: Aesthetics and style in strategy, (pp. 171-197). 2020

Mastering aesthetics is a precious source of competitive advantage in creative industries. In fashion, innovation is reflected by how and how much styles change. Elite designers claim to be the only endogenous force shaping fashion innovation season by season. Yet, each season, fashion critics...

Persistent link: https://www.econbiz.de/10015088742

Search styles in style searching : exploring innovation strategies in fashion firms

Cillo, Paola; Verona, Gianmario - In: Long range planning : LRP ; international journal of … 41 (2008) 6, pp. 650-671

Persistent link: https://www.econbiz.de/10003800856