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"Pixelize me"! : digital story...
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Fashion blogging
Kretz, Gachoucha
;
Valck, Kristine de
- In:
The Routledge companion to digital consumption
,
(pp. 62-71)
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2013
Persistent link: https://www.econbiz.de/10009689957
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“Pixelize me!”: Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kretz, Gachoucha
;
de Valck, Kristine
- In:
Research in consumer behavior : Volume 12
,
(pp. 313-329)
.
2010
Purpose – The purpose of our study was to better understand how bloggers organize branded storytelling in fashion and luxury blogs using explicit and implicit self-brand association. Methodology/approach – We have carried out a Netnography on a sample of 60 fashion and luxury blogs. Data...
Persistent link: https://www.econbiz.de/10015381134
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