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Consumer behaviour
72
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70
Fashion
43
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34
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33
Luxury goods
32
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Ko, Eunju
39
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5
Kim, Kyung Hoon
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5
Kim, Sang Jin
4
Han, Jinghe
3
Cho, Minjung
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Conroy, Denise
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Journal of business research : JBR
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
5
Journal of global fashion marketing : JGfM
3
International journal of advertising : the review of marketing communications
2
Tourism sensemaking : strategies to give meaning to experience
2
Advances in culture, tourism and hospitality research
1
Emerald insight
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ECONIS (ZBW)
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1
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
2
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
3
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
The impact of digital fashion marketing on purchase intention
Mao, Junyue
;
Xu, Xiaohong
;
Han, Jinghe
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
1
,
pp. 210-235
Persistent link: https://www.econbiz.de/10015211052
Saved in:
9
Cultural heritage fashion branding in Asia
Ko, Eunju
;
Lee, Seulgi
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 89-109)
.
2011
Persistent link: https://www.econbiz.de/10009380891
Saved in:
10
Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
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