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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
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Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10003881562
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A portrait of intimate apparel female shoppers : a segmentation study
Tsarenko, Yelena
;
Lo, Carolyn J.
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10011782267
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