Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Riza Casidy Mulyanegara and Yelena Tsarenko
| Year of publication: |
2009
|
|---|---|
| Authors: | Mulyanegara, Riza Casidy ; Tsarenko, Yelena |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 13.2009, 3, p. 358-371
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Mode | Fashion | Strukturgleichungsmodell | Structural equation model | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881562