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A qualitative comparative study of Japanese fashion brands via profiling young shoppers
Miao, Miao; Numata, Hideho; Ikeda, Kayo - In: International journal of retail and distribution management 51 (2023) 2, pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
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How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance
Miao, Miao; Go, I.; Linyuan, Cui; Ikeda, Kayo; Numata, … - In: Journal of fashion marketing and management 28 (2024) 5, pp. 1034-1052
Persistent link: https://www.econbiz.de/10015323668
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Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao; Go, I; Ikeda, Kayo; Numata, Hideho - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012803172