Purpose – This paper aims to investigate the impact of market orientation (MO) on performance using a neural network model in order to find new linkages and new explanations for this relationship. Design/methodology/approach – This investigation is based on a survey data collection from a...

Examines the theoretical base of the neural network technique showing, for example, that it is linked in formal and practical terms with expert systems and that it uses a statistical approach. After beginning with a discussion of models of information processing by consumers, proceeds to outline...

Describes a preliminary model for assisting national tourism organizations (NTOs) in the allocation of promotional budgets to international travel markets so as to optimize their marketing objectives. The model (TOUREX) is a knowledge‐based system. Discusses findings (that allow enhancement...

Purpose – This study aims to adapt a neural network based fuzzy time series model to improve Taiwan's tourism demand forecasting. Design/methodology/approach – Fuzzy sets are for modeling imprecise data and neural networks are for establishing non‐linear relationships among fuzzy sets. A...

Purpose The purpose of this study is to propose a measure for earned attention and a model and procedure for the maximization of earned attention by a company over a period of time. Design/methodology/approach Utility functions are used as the base of the earned attention measure. An...

Considers alternative types of computer models designed to assist decision makers on questions of site location. Relates to a larger scale research project which aims to examine the necessary requirements for computers to provide practical decision support. It involves comparing a wide range of...