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From firm muscles to firm willpower : understanding the role of embodied cognition in self-regulation

Hung, Iris W.; Labroo, Aparna A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1046-1064

Persistent link: https://www.econbiz.de/10009006648

Negativity Bias and Task Motivation : Testing the Effectiveness of Positively versus Negatively Framed Incentives

Goldsmith, Kelly - 2014

People are frequently challenged by goals that demand effort and persistence. As a consequence, philosophers, psychologists, economist and others have studied the factors that enhance task motivation. Using a sample of undergraduate students and a sample of working adults, we demonstrate that...

Persistent link: https://www.econbiz.de/10013068172

The effect of decision order on purchase quantity decisions

Nowlis, Stephen M.; Dhar, Ravi; Simonson, Itamar - In: Journal of marketing research : JMR 47 (2010) 4, pp. 725-737

Persistent link: https://www.econbiz.de/10009235357

Giving against the odds : when tempting alternatives increase willingness to donate

Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38

Persistent link: https://www.econbiz.de/10010526412

In the face of self-threat : why ambivalence heightens people's willingness to act

Reich, Taly; Fulmer, Alexander G.; Dhar, Ravi - In: Organizational behavior and human decision processes : … 168 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013185293