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Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin; Xu, Qian; Zhang, Ying - In: Journal of marketing research : JMR 52 (2015) 5, pp. 616-628
Persistent link: https://www.econbiz.de/10011349894
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, Liyin; Xu, Qian; Wang, Yajin; Zhang, Ying - In: Organizational behavior and human decision processes : … 167 (2021), pp. 101-113
Persistent link: https://www.econbiz.de/10013258783