Showing 1 - 7 of 7
Persistent link: https://www.econbiz.de/10010353441
Persistent link: https://www.econbiz.de/10011553127
Persistent link: https://www.econbiz.de/10011844188
Persistent link: https://www.econbiz.de/10012130008
Persistent link: https://www.econbiz.de/10015329651
Persistent link: https://www.econbiz.de/10011877770
Previous research has found that people tend to avoid products or behaviors that are linked to dissociative reference groups. The present research demonstrates conditions under which consumers exhibit similar behaviors to dissociative out-group members in the domain of positive consumption...
Persistent link: https://www.econbiz.de/10014036339